Tuesday, May 28, 2019

Down Syndrome International’s 2018 #WhatIBringToMyCommunity Campaign




A longtime senior management executive, Jessamy Tang has held positions such as market manager of ESPN/ABC Radio in Pittsburgh and owner and operator of Boston’s first 24/7 ESPN radio station. Jessamy Tang serves as co-founder and board member of the Down syndrome and developmental disability-focused The Matthew Foundation, and she also serves on the board of London-based Down Syndrome International.

A core responsibility of Down Syndrome International is organizing and chairing the United Nations’ World Down Syndrome Day Conference, which is held on March 21 each year at the United Nations Headquarters in New York. 

The campaign associated with the 2018 event centered on the hashtag #WhatIBringToMyCommunity. Stories shared through social media using the tag brought attention to the meaningful contributions that people living with Down syndrome are able to bring to workplaces, schools, and to the cultural and social fabric of society. The stories told showed that limits to participation in civic activities for those with Down syndrome are often defined more by the opportunities offered (or lack thereof) than by a person's physical or psychological limitations. 

With the call-to-action campaign integrated within the full scope of Down Syndrome International messaging and materials, the hashtag approach effectively broadened participation to anyone with a device and a compelling story to tell.

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